Question 1

How are you different from Myntra?

Accepted Answer

Well, we’re not a marketplace. We’re a fashion search app. Marketplaces do not have 80% of the latest collection of top brands. But ALT’s proprietary tech syncs and shows you 100% of the latest collections from top international and home-grown brands – all in one place.

Question 2

How does buying work on ALT?

Accepted Answer

We’re not a buying platform. We have no middlemen. We simply redirect you to the best buying options – all verified and tested by us.

Question 3

How does ALT figure out what I’m looking for?

Accepted Answer

To start, we ask you some very basic brand preferences (it takes less than 30 seconds). Then you search & tell us what kind of outfit you’re looking for – it could be as vague as 'kurtas for haldi' or something as specific as 'horseshoe denim jeans'. ALT’s AI-powered search will catch your pulse and show you what you need in seconds. With every click, it understands your fashion choices better and starts showing you more of what you like.

Question 4

How will you make money?

Accepted Answer

We’re a free-to-use platform for users. We will eventually make money if we help you find the right fit. Win-win.

Question 5

Can I compare prices on ALT?

Accepted Answer

Yes. ALT shows you the best buying options, so you can compare prices across different sites and pick the best offer. We are currently covering Myntra, Nykaa, and Ajio with plans to add other channels. Catalog completeness is about 70%, it will all be there very soon!

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